Celebrating 25 Years of Glowing!
For over 25 years, I have been dedicated to enhancing the natural beauty in everyone! With a passion for skin-loving ingredients, I created Pixi to make you feel like the...
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Thoughtfully chosen to perfect, bronze, blush and illuminate, each skin-loving formula works seamlessly together to create a fresh, effortless complexion in minutes. Designed to blend beautifully with just your fingertips, it's the simple routine Petra created to help everyone achieve her signature glow.
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Meet Petra Strand
Professional makeup artist and Pixi Founder Petra Strand has spent almost three decades helping women achieve naturally radiant, healthy-looking skin with effortless techniques and skin-loving formulas.
Inspired by the glow she created backstage and on set, Petra founded Pixi to make that same fresh, luminous complexion achievable for everyone. Every product is thoughtfully developed to combine skincare benefits with easy-to-use, multitasking formulas that fit effortlessly into everyday life.
Inside the Edit
Petra brings together four of her signature On-The-Glow sticks to create her go-to complexion routine. Designed to be applied with just your fingertips, these skin-loving formulas blend seamlessly to perfect, bronze, blush and illuminate for a naturally radiant finish in minutes.
Today, Petra continues to personally develop every Pixi formula, staying true to the philosophy that has defined the brand from the very beginning: effortless beauty, skin-loving ingredients and a glow that looks beautifully like you.
For over 25 years, I have been dedicated to enhancing the natural beauty in everyone! With a passion for skin-loving ingredients, I created Pixi to make you feel like the...
Our founder, Petra Strand, shares her weekend wellness guide to Stockholm. She discusses her favourite spots, the Swedish influence on Pixi Beauty and her travel must-have products.
This lightweight, quick-absorbing self-tanner blends effortlessly into your skincare routine. If you love a natural, sun-kissed glow (without the sun), this luminous skin treat is made just for you.
I’m beyond excited to introduce you to your newest skin-loving obsession: LiquidGlow Blush! Whether you're creating a full face of glam or just adding a hint of colour on the go,...
I’m so thrilled to introduce you to the newest must-have in your glow routine: On-The-Glow BLUSH! Each shade is designed to flatter a wide range of skin tones.
Antioxidant SuperBerry Cleansing Whip is our newest cleansing obsession! This lightweight, bouncy whip is a gentle yet effective way to brighten and nourish your skin.